Little Tennis is designed to benefit individual tennis professionals by gathering and sharing some of the best ideas of other successful tennis teachers that can be used or adapted for any children's program. In an effort to also boost Little Tennis on a national level, USPTA World Headquarters works every day to promote it through its sports marketing and public relations departments.

• USPTA coordinates national and regional committees to build a network of pros and programs. USPTA members who are interested in serving on national or regional committees should contact their division president or USPTA's Sports Marketing Department.
• The Association conducts pilot studies to keep literature and programming methods up-to-date, produces program guides and publishes program tips and drill ideas regularly in ADDvantage magazine.
• Little Tennis is promoted to industry and non-industry media through news releases, advertisements and more. When USPTA receives calls in response to these promotions, it refers callers directly to local Little Tennis programs that have registered with USPTA.